UNIQLO 20th Anniversary | 2025

Agency | Ogilvy HK

Role | Senior Content Designer & Animator

The story:
To celebrate two decades in Hong Kong, Uniqlo launched its new Tsim Sha Tsui flagship — a lifestyle destination with coffee, embroidery, and community experiences. The campaign brought the brand’s LifeWear promise to life, showcasing its commitment to the city, its evolution to meet local needs, and its deep connection with the community.

The idea:
A series of social-friendly videos featured Hong Kong celebrities from diverse backgrounds — from singers and actresses to athletes — each embodying the spirit of individuality and possibility. The creative conveyed the message that the future is a dynamic journey, not a straight line. By blending Hong Kong’s originality with Uniqlo’s timeless LifeWear pieces, the campaign celebrated endless possibilities and invited the community to co-create an unbounded future together.