COS Korean Pop-up | 2023
Agency | Ogilvy HK
Role | Senior Content Designer & Animator
The story:
To express gratitude for the immense support received in Korea, the brand wanted to launch a special project for their local fans: a Korea-exclusive pop-up experience, where the highly sought-after quilted bags will be available in new and limited-edition colours and sizes.
The idea:
To complement the light, elegant and cushioned qualities of the quilted bag, Ogilvy has introduced the creative theme "Airy", under which we positioned this COS pop-up as "the ultimate destination where you can experience the quilted bag in more ways like never before".
/ AIRY /
From the puffy fabric enveloping the façade and interior walls, the larger-than-life interactive installations, to the innovative use of a split-in-half colossal bag as a captivating product display shelf, every detail has been meticulously designed to provide a sensorial experience and a photo opportunity. Complementing this remarkable journey, a F&B concept was proposed to conclude the extraordinary experience.
To ensure campaign awareness and participation, we have put forth a creative strategy to capture audiences' attention with the use of 3D rendering assets to highlight the bag's weightless characteristics. Building on this, a content plan to gradually reveal the new colours and sizes has been deployed to create a sense of anticipation and excitement.