Photography
Company | CARAT* London
Role | Junior Graphic Designer
CARAT* London is an emerging fast fashion company that offers a wide range of jewellery tailored for today’s women. However, as they are relatively new to instagram and that photos were provided by different bloggers, their post are drastically different in styles and contents. And this has made the Instagram page less attractive and reduce the consistency of its own brand image.
Christmas
My proposed solution was to create a series of visual contents that featured our special jewellery collection for 2017 Christmas on backgrounds that have similar colour tones, lighting and same image to frame ratio. Colour papers were chosen to build up a happiness and playful sensation which were then lead to the green-velvet-fabric-background pictures that were to be posted during Christmas time. This aims to accumulate contents and build up a Christmas shopping motivation for our viewers, and most importantly, to create a unified Instagram Page for CARAT* London.
New Collection
CARAT* London has launched a new collection in AW2018, with a new theme about “mix and match” to fit the taste of millennials. Various materials and colours was, hence, applied into the photos to build up the playful tone that align with the theme for this collection.
Valentine’s Day
Contents created for Valentine’s Day 2018 - Sea Lavender used to fit the romantic theme
