ZEPP | Online Lanuch

Agency | Ogilvy HK

Role | Content Designer & Animator

The story: Ogilvy's Content Studio launched Zepp - Huami's new brand on social. Zepp's focus is on developing new technology to help users better manage their health with precise AI data analysis. Zepp provides hardware and software services offering a comprehensive digital health management solution and wanted Ogilvys help to elevate their image online.

The idea: Build brand awareness and increase traffic across Zepp's social channels through engagement and interactions.

The outcome: For six months Ogilvy delivered quality tailored content focussing on the Zepp E and Zepp Z. Content covered - style, functionality, versatility and price across 14 markets. The team also helped promote and launch the new Zepp Z with an AR filter that allowed users to 'try before you buy'. We also designed bespoke watch faces in collaboration Zepp KOL and instagram influencer Rowan Row.