Korean Air | Go Korean

Agency | Ogilvy HK

Role | Junior Content Designer

The story: Ogilvy's content studio was asked to create a variety of bespoke online content for the new brand platform 'Go Korean' over 2019 for the US market.

The idea: To establish Korean Air as an alternative airline for US customers through 'Go Korean's' modern and energetic brand perspective.

The outcome: Content was created with three areas of focus - food, style and service. All bespoke content was created in-house by Ogilvy's Content Studio.